Assured Tree Care is a family-owned business that underwent a complete rebrand following its change in ownership. A fresh logo, new website, and a full suite of branding, including advertising, social media content, updated uniforms, and vehicle signage, helped reposition the business as a recognisable and trusted name within the arboriculture industry.

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The rebrand features a stylised ginkgo tree, chosen for its symbolism of strength, resilience, and longevity, qualities that reflect both the nature of the business and the enduring care it provides to clients and the environment. The distinctive leaf form also reinforces the brand’s deep connection to trees and nature, while giving it a modern and meaningful identity.