After many years of managing and working within the beauty industry, the owner of Eden Beauty sought a refined, modern brand identity that reflected the professionalism and serenity of her studio. The new logo features a clean, elegant design paired with a sophisticated palette of deep navy and soft pastels creating a calming, welcoming atmosphere for clients while maintaining a confident and memorable brand presence. The identity balances beauty and simplicity, embodying Eden Beauty’s commitment to high-quality treatments, personalised service, and a tranquil self-care experience.