Lower Plenty Chicken is a family-run business that recently rebranded under new ownership. The refreshed name and visual identity reflect a bold new direction, featuring a modern logo with a playful handwritten touch and a single-line chicken illustration at its centre.

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This fluid line style becomes a storytelling device across the brand, used to visually guide customers through the store’s offerings. From hot food and burgers to salads and drinks, custom red line illustrations bring clarity, consistency, and character to the in-store experience.